The deal deploys an extensive range of XB Net’s live pictures, data and betting services from a peerless network of over 60 North American tracks (over 75% of U.S. horse racing) allowing SNAI to flexibly fill its programming timetable with a prolific pipeline of rapid-cycling betting opportunities which are proven to enhance engagement for new and existing fans of the sport.The daily schedule of engaging content, which neatly complements Italy’s domestic racing action, provides SNAI with a reliable source of fast-settling betting content from approx. 18:00 onwards each evening.
This immersive action is proven to capture and retain the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams across many of the planet’s most prestigious horse races. These include the recent Pegasus World Cup, and two legs of this summer’s recent Triple Crown, featuring the Preakness and Belmont Stakes, alongside the season’s flagship finale at the Breeders’ Cup World Championships at Keeneland (4-5 November).
Agostino Romano, Chief Retail Operations Officer at Snaitech, said: “The daily schedule of races, guaranteed by our partnership with XB Net – owner of the rights to 60 circuits representing three quarters of the U.S. races – integrates perfectly with the domestic racing calendar in Italy. Thanks to the time difference and a 24-hour, 7-day-a-week schedule, the betting schedule is much broader and satisfies a greater number of fans of this engaging sport. We are looking forward to seeing the results in the upcoming events, such as the Preakness, the Belmont Stakes and the Breeders’ Cup.”