NEW YORK, NY (NOVEMBER 12, 2025) - As North America gears up to host the world’s biggest sporting event in summer 2026, the FIFA World Cup, COPA90 is meeting the cultural moment head-on with ‘The Best Job in the World’, a creator-led program to find the next generation of soccer storytellers.
COPA90, the fan-first soccer media company that is redefining how fans connect with the game, has whittled the contest down from over five thousand applicants to five standout creators from across the U.S., Canada, and Mexico, each producing original pilot concepts, formats and content that capture the diverse, authentic, and often overlooked ways the game is lived across the continent.
The Best Job in the World is more than a spotlight for new and exciting creators: it’s the blueprint for how soccer stories will be told going forward. The 2026 FIFA World Cup will be the first creator-led World Cup, and COPA90’s platform is pioneering a business model that truly empowers a new generation to tell soccer’s most unique and interesting stories — not from the press box or analysts’ studio, but from the streets, parks, pick-up games, and supporter sections where the sport truly lives and breathes.
“There’s no single storyline or destination for soccer in North America - it’s a mosaic of voices, communities, and subcultures,” said Shawn Francis, Executive Creative Director, North America, COPA90. “That fragmentation isn’t a problem to solve - it’s one to embrace. The most effective way to reach fans here is through the people who live it, every day, in their own words and worlds.
“The Best Job in the World is COPA90 doing what we do best: elevating the voices who shape soccer culture and create authentic connection among fans.”
About the Five Finalists
[L-R: Juan Henao; Cheyenne Foster; Pedro González Moctezuma; Natine “BadBTeenie” Williams; Jai Mohit]
Juan Henao is capturing a high-energy exploration of immigrant identity via pick-up soccer culture, following communities in Queens, NY, and Miami, FL, as they turn local fields into cultural sanctuaries.
Cheyenne Foster’s creator-led travelogue seeks to uncover the soul of American soccer through lower-league and grassroots clubs. Cheyenne’s road trip through New England highlights supporter passion and community impact.
Pedro González Moctezuma is producing a sharp docuseries, exploring the creative undercurrents of grassroots soccer in Mexico City and Los Angeles. Episodes dive into DIY bootleg jersey culture, the art of ball repair, and the fascinating world of ‘Talacha’ amateur tournaments.
Natine “BadBTeenie” Williams is exploring the subcultures shaping American soccer fandom, from goth supporters to “patch crew” collectors, and “baddie” influencers redefining the supporter experience through fashion and self-expression.
Jai Mohit’s sports-food-travel series will connect Toronto’s soccer communities through food and heritage. Featuring fans, activists and former soccer stars, each episode celebrates the cultural collage of Canadian soccer.
The five creators are developing and shooting pilot episodes under the mentorship of COPA90’s creative and editorial team. The Best Job in the World series will premiere on COPA90 channels from December 2025, and in February 2026, one of the creators will be selected to take on a significant role as a key voice for COPA90 in the lead-up to and during the 2026 World Cup.
This initiative builds on COPA90’s legacy of fan-first storytelling, blending digital-native creativity with the human stories that connect the world through soccer.
Click here for COPA90 Best Job in the World photo and video assets
ABOUT COPA90
COPA90 is a world-class fan-first soccer media company. We tell authentic, impactful stories that matter. There's the game and then there's everything around it – the colour and conversation beyond the 90 minutes. That's our field, that's where we play.
In North America, that field is a vibrant, fragmented patchwork of diverse cultures and experiences. The American soccer experience isn't singular – it's a poly-cultural tapestry that creates a unique expression of the world's game.
While traditional media sees fragmentation as a challenge, we see opportunity. We rise above the noise to connect the disconnected with storytelling that resonates regardless of team, game format, or national shirt.
COPA90 has been pioneering fan engagement since 2012 with content and experiences that win hearts as well as awards. While broadcasters point cameras at stars on pristine turf, we put ours in the hands of creators across the continent – building meaningful connections that cut across diverse soccer cultures. We believe that as the way fans consume soccer evolves, so too must the ways we connect with them.
This is COPA90. Fans First. Always.
MEDIA CONTACT
Ryan Bailey: ryan@redknotcomms.com
